Proximity Relationship Team Graphic

At Proximity we often say that we’re not a software company, we’re a people company. Sure, we’re in business because we want to be successful, but what really drives us is the people we get to work with every day. Our customers, our employees, and our families are what matter most. For us, our mission to support coworking spaces is not just business, it’s personal.

That is why we have a Relationship Team, not a sales team. Good relationships keep us happier and healthier and social connections allow us to grow and support one another. Studies show that people who are more socially connected are happier, physically healthier, and they live longer than those who are less connected. Relationships in our work lives are just as important as they are in our personal lives. Therefore, we are not in the business to sell ourselves, we are in the business to help others. Our software is just one of the tools we use to do so.

Of course, we need to hit our mark to continue to move forward and be successful in the technology industry but that is not our main focus. What is more important to us are the relationships that we have with our customers. It’s a privilege to get to walk side-by-side with space owners and managers during some of their most trying times. We not only get to offer them a platform that allows them to spend their time with their members rather than focus on the tedious day-to-day tasks, but we also get to build them up! We have the privilege of being their biggest fans, watching as their space grows and they accomplish their biggest goals. We get to know them on a personal level, and really truly become great friends with them. This is what drives us forward.

For those in a sales position, you know how easily your intentions can change. At first, it’s easy to focus more on the customer and their needs rather than the sale. But after a while we get the daily grind going, the pressure from outside sources come into play. Management often pushes, and that’s when it becomes more about money. We start chasing the deal rather than the person. Sales should be about people and relationships, not money. We talk about this daily at Proximity so that we can remember to stay aligned with our “why”. What we do and why we do it is so important! We are here to help space owners make one of the most important decisions for their space. We are there to validate their decisions and support them for not only the first month or so of onboarding but year after year. This arrangement isn’t short term so why would we treat it that way? We are treating our customers like our friends because that’s really what it’s about!

In the end, our customers benefit because we have the best intentions. We want to see them succeed. This isn’t entirely selfless, and we’ll be the first to say that by building healthy relationships with our customers we also benefit. We don’t need to feel pressured to make a sale because no matter what decision they make, we at least make a new friend! That’s a win-win in our book.

The bottom line is, we are here to help. We want to find solutions and alleviate stress so our customers have more time to spend with their teams, communities, and families. If our software is not the best solution for a particular coworking space, we are 100% okay with saying so. We’ll recommend another platform that will fit those needs. Our goal isn’t to try to squeeze your coworking space, culture, and community into a tiny, little box and stamp it with our logo. No, our desire is to learn how your space came to be, the “why” behind your goals, and how we can help you achieve them! We want to see you succeed and if that means we get to be an intricate part of that, then of course we’ll be excited and won’t leave your side until we help you get there.

At Proximity, you are not our customers, you are our friends and family!