Rubix partners with Proximity to Deliver Integrated Technology Solutions for Hospitality-Driven Commercial Real Estate
Leading PropTech platform joins forces with hospitality-focused CRE consulting firm to transform how buildings operate and serve tenants
Montrose, CO— Proximity, the integrated hardware-software platform for commercial real estate operations, today announced a strategic partnership with Rubix, the hospitality-driven consulting firm helping landlords operate world-class amenities and Coworking spaces directly.
Under this partnership, Proximity will serve as the preferred technology platform for Rubix clients seeking a fully integrated, street-to-suite operating solution
A Shared Vision for Modern Building Operations
“Rubix understands something that too many in our industry have overlooked,” said Proximity CEO. “Technology alone doesn’t transform buildings—but the right technology, fully integrated and purpose-built for hospitality-driven operations, is essential. Rubix brings the strategic vision and operational expertise. We bring the platform that actually delivers on the promises others have failed to keep.”
Rubix has built its reputation on a consulting-first philosophy that keeps landlords in direct relationship with their tenants while providing expert guidance on amenity strategy, operations, and hospitality training. Their technology-agnostic approach means they work with clients wherever they are—optimizing existing infrastructure, integrating with proprietary platforms, or navigating legacy systems.
For clients ready to move beyond fragmented vendor ecosystems and explore a more capable infrastructure, Rubix will introduce Proximity as their preferred platform partner.
Why Proximity: A Platform Built Different
The commercial real estate industry has been sold on the promise of integrated tenant experience platforms for nearly a decade. Yet building owners and operators continue to juggle five or more vendors for basic functionality, endure 9-14 month implementations, and navigate finger-pointing when integrations inevitably break.
Proximity was built to solve this—not with another software layer, but with a fundamentally different approach:
True Hardware + Software Integration Unlike other software-only platforms that rely on third-party hardware and middleware integrations, Proximity controls the entire stack. Proprietary access control readers, visitor kiosks, occupancy sensors, and wayfinding displays—all engineered as an integrated system with purpose-built software. One vendor. One support contract. One seamless experience.
Complete Street-to-Suite Coverage Access control. Visitor management. Resource booking. Tenant communications. AI-powered analytics. All unified in a single platform where data flows freely and every component talks to every other component—because we built them to work together.
First-Party Data Advantage Our sensors. Our access logs. Our networking telemetry. AI models trained on complete, real-time, first-party data will always outperform those relying on delayed, aggregated API calls from disconnected third-party systems.
Superior Economics Vertical integration eliminates margin stacking from multiple vendors. The result: materially better capabilities at significantly lower total cost of ownership.
The Rubix Difference
“What impressed us about Rubix is their clarity of vision,” said Josh Freed, Proximity CEO. “They recognize that hospitality-driven buildings require hospitality-grade infrastructure. You can’t deliver a five-star tenant experience on a patchwork of disconnected systems. Rubix brings the strategy and operational excellence—we provide the technology backbone that makes it possible.”
Rubix’s consulting model emphasizes landlord control and direct tenant relationships, offering strategic guidance across amenity planning, food & beverage operations, coworking, event programming, and comprehensive hospitality training. Their flexible engagement model—whether owner-operated, outsourced, or hybrid—adapts to each client’s operational preferences.
“This partnership isn’t about forcing technology on anyone,” Freed continued. “Rubix remains agnostic and meets clients where they are. But for those ready to stop managing vendor chaos and start operating with a truly integrated platform, we’re here to show them what’s possible.”
About Proximity
Proximity is a PropTech company delivering a fully integrated hardware-software platform for commercial real estate operations. Combining proprietary access control, visitor management, resource booking, tenant communications, and AI-powered analytics into a single street-to-suite solution, Proximity eliminates vendor fragmentation and enables building owners to deliver exceptional tenant experiences while reducing operational complexity and cost. Learn more at proximity.space.