Director of Marketing

Proximity is the workspace management platform that connects people and places. Hundreds of coworking spaces and hybrid workplaces use Proximity to manage reservations, meeting rooms, digital door access, Wi-Fi control, guest access, billing, events and more. The pandemic has caused significant acceleration of flexible and remote work practices for thousands of organizations and millions of workers. As companies seek long-term solutions to manage remote and flexible work, Proximity is positioned to help employers achieve the mix of workspace they need and match employees with productive, professional work environments outside of the home or the corporate office.

Proximity is seeking a Director of Marketing to play a critical role in the company’s growth. The Director of Marketing will own brand narrative and lead generation, working closely with Proximity’s Product Specialists to attract qualified leads and continue building relationships with our customers through helpful, valuable communication.

What you’ll do:

  • Own marketing strategy for Proximity’s products and services to clearly communicate our brand, attract new leads and activate current customers
  • Own marketing budget and metrics with a focus on CAC, and collaborate with sales and finance to optimize LTV and new revenue growth
  • Own social media community management, content development and execution to engage our followers and grow our social community
  • Own email marketing initiatives including lead nurture campaigns and customer engagement campaigns
  • Maintain Proximity’s website, including regularly adding and updating content and improving pages for optimal performance
  • Own Proximity’s blog and manage content creation to help educate and support our target audiences
  • Own paid campaigns for search and social media
  • Own virtual events for Proximity Connect, our online community of coworking and flex space owners and managers
  • Collaborate with product, sales and support teams to launch new products, services and programs
  • Create product collateral and slide presentations to support sales (and/or work with our contracted designer to create materials)
  • Own earned media initiatives and paid media releases 
  • Collaborate with sales, support and product roles to fully understand how marketing initiatives can best support company goals, our customers and internal teams

Your skills and experience:

  • 5+ years of digital marketing experience
  • Proven success driving growth and improvement of metrics you owned
  • Experience with Wordpress, HubSpot and Google Analytics
  • Excellent writing skills and a solid understanding SEO best practices
  • Experience owning content for all major social media platforms and engaging with passionate communities
  • Experience managing campaigns using Google Ads, LinkedIn Campaign Manager and Facebook Ad Center
  • Strong self-direction, ability to research and learn from examples
  • Strong focus on outcomes, quality and completeness of work

You’ll stand out as an applicant for this role if:

  • You have marketing experience in a B2B SaaS company
  • Your writing skills are exceptional and you have examples that showcase your professional work
  • You have demonstrated success working in a remote environment

This position

A competitive salary and opportunities to grow and advance. Range $75,000-$90,000 yearly

Generous vacation, personal days and volunteer time off 

Health, Vision and Dental insurance with premiums for you and your family fully paid by the company

Some perks listed here are more applicable in non-COVID times, but we hope to return to normal soon:

  • Full membership at a coworking space in the Proximity Network.
  • A fun and inclusive atmosphere with cool people who want to make the world better.
  • Flexibility. We’re more concerned that you’re working hard, meeting expectations and reliable than the schedule that you keep. Some positions may be more rigid than others, but there is usually a solution that works for everyone.
  • We prefer working in person, but sometimes being home or even on the road can be more productive. You don’t always have to be “in the office.”
  • Company outings and get-togethers happen whenever possible, and we’re pretty sure ours are less awkward than Dunder Mifflin Parties.
  • Freedom to innovate and bring your ideas to the table. Good decisions are not just top-down. We want diversity of opinion, and in fact, we expect it.
  • Whether you’re single or have a family, your life outside of Proximity is important to us. Work-life balance is part of our culture.

Proximity operates as a distributed team on Colorado’s Western Slope. Candidates who are based in this region are preferred. Remote candidates will be considered and relocation assistance may be available. 

Our commitment to diversity and inclusion: 

We deeply value creating a team with different perspectives, educational backgrounds, and life experiences, and we prioritize diversity within our team. We encourage people from underrepresented backgrounds to apply. 

We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. 

 

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