School of Coworking: Founders – Winter 2019

Week 1
Introduction – It Starts with WHY

1/09/2019, 9am MST

Are you telling your best story? If you are focused on what you are doing instead of why you are doing it, you are leaving a lot on the table. People are inspired by vision and creating a compelling story around why you do what you do can mean the difference between succeeding and merely existing.


Week 2
Business Model Canvas

1/16/2019, 9am MST

A good business model can mean the difference between success and failure, but they take a lot of time to build. The business model canvas is a powerful tool that will allow you to build out your business model in just a couple of hours.

Elizabeth Hallgren | The Levain Group, Founder

Elizabeth Hallgren is the founder of The Levain Group, an innovation and entrepreneurship training and consulting company. Until recently, she was a part of the entrepreneurship faculty at the University of Iowa and Colorado Mesa University. She has worked with over 200 entrepreneurs and startups to reduce the risk of failure by testing the value they are providing before they go to market. Elizabeth has traveled internationally to provide entrepreneurship training and program development has served on a regional entrepreneurship development task force and is currently serving on the advisory board of Visit Grand Junction.

Week 3
Pro Forma

1/23/2019, 9am MST

How are you doing financially? How long is it going to be until you break even? How much should you expect to profit from your space? All of these are great questions and can be easily answered by having a strong financial plan in place. Walk through a few simple forms that will help you identify exactly where you are at, and what to expect financially from your coworking space.

Chris Donaldson | The Mill

  • Chris Donaldson the Founder & CEO of Tencom Services in Downtown Dyersburg, TN, a managed IT services company serving clients across the Southeast and beyond. He is also the developer and founder of The Mill Workspace, which is the first and only coworking space in Northwest TN. Chris started out as a cabinet maker, transitioned to the IT field and is now passionately working to build an entrepreneurial community in rural NW Tennessee.

Week 4
Identify Your Target Market

1/30/2019, 9am MST

Every coworking space is different, and that’s the best part about our industry! Your uniqueness allows you to attract a specific type of customer. Learn to identify your ideal customers and build service offerings specifically around their needs.


Aaron Landau | EVO3 Workspace

  • Aaron Landau, a self-described knowledge hound, is the Managing Director of EVO3 Workspace, a tech-heavy coworking space located in Frisco, Colorado. He’s also the Managing Partner of CodeBeetle, which provides coding classes aimed at training and growing the “pool” of individuals interested in technology-related careers. His experience in the coworking industry and tech industry as a whole, has given him a great deal of knowledge when it comes to defining and going after your target market.

Week 5

2/06/19, 9am MST

Few things are as important to your continued success and viability as your lease agreement. Learn from one of the country’s leading real estate service firms about various ways to structure your lease agreement, including creative ways to lease a space without any upfront capital.


Spencer Conley | Mohr Partners, Inc., Commercial Research Analyst

  • Spencer sparked a passion and interest in the real estate industry in 2014 and he’s been working in it ever since. He is currently a Commercial Research Analyst and Corporate Strategic Consultant at Mohr Partners, Inc., a global corporate real estate services firm. Spencer specializes in tenant representation for corporate real estate and portfolio management and is responsible for growing revenue through strategic partnerships and targeted sales. He is also a licensed real estate professional in the state of Texas.

Week 6
Finding a Community Manager

2/13/19, 9am MST

Join one of the industry’s top-performing community managers and a coworking space owner/operator in an informational and inspirational panel. Learn about what makes them tick, what motivates them and what they like about the coworking industry. Don’t miss the opportunity to learn what works, what doesn’t and how you can take your community to the next level.

Nina Khosravi | Forty45 Coworking, Community Manager

  • Nina graduated from CSU with a Communications Studies Degree and spent her early career developing her skill set in sales and marketing. Her true passion for building community eventually became her main focus which led her to HM Capital and her role as the Director of Community. Nina overseas HM Capital’s two largest Mixed-Use Developments; Block Forty45 and Park Hill Commons. A lot of Nina’s time is spent managing Forty45 Coworking which is inside of Block Forty45. She handles all lead generation, marketing, sales (tours), leasing, property management and community engagement for the space.

Zak Griffith | Desktop Coworking Community, Founder

  • Zak is a licensed realtor in the state of Georgia and got into coworking by total accident. Born out of his own real estate company’s office space needs, he started Desktop Coworking Community in Kennesaw, a suburban city just outside of Atlanta. The unique combination of membership coworking space and public coffee shop space has put a whole new twist on the coworking industry. Over the past 18 months, Desktop has begun to change the way the suburban entrepreneurs, freelancers, and work-from-homers get work done.

Week 7
Space Design, Buildout, Features

2/20/19, 9am MST

We all want our space to be beautiful, functional and inviting. Learn about the most important things you can do to create an environment that people want to work in.


Veronica Littleton | Knoll Inc, Architecture & Design Manager

  • As Knoll’s Architecture & Design Manager for Colorado & Wyoming, Veronica works hand in hand with project teams to strategically address today’s themes in the workplace such as Hospitality, Supporting Individuals and Teams, Flexibility and Well-Being. With seven years in the furniture industry working for both the distribution and manufacturing side of the business, she is passionate about using modern design to connect people to their work, their lives and their world. Having grown up in Colorado, Veronica’s hobbies include all outdoor activities, sports, going to the movies and enjoying time with her friends and family. She resides in Denver with her Husband, dog, and two children.


Week 8

2/27/19, 9am MST

Coworking is about the community you build inside and outside your walls. Most often, your community develops around the events you produce in your space. Learn what makes a good event and hear about the kinds of events that have been successful in coworking spaces.

Landon Balding | Monumental Events

Landon Balding is the founder and CEO of Monumental Events and Co-founder of MonumentalTix. Landon currently oversees ticketing and is an event consultant for the Alpine Bank JUCO World Series Baseball tournament, Garfield County Fair & Rodeo, and the Grand Junction Air Show. He has 24+ years experience in the event industry including performing as a DJ and emcee, managing several national artists, as well as planning and promoting hundreds of concerts, fairs, festivals and sporting events over his career. In his spare time Landon enjoys spending time with his wife Jackie and between them their six children (sometimes referred to as the Balding Bunch). When he’s not watching one of his kids activities or geeking out over the latest tech gadgets, he loves traveling and has found a new love for paddling down the Colorado River.

Week 9
Marketing and PR

3/6/19, 9am MST

Creating strong top-of-mind awareness within your community is an important factor for keeping your space filled. During this week we will give you some traditional and not-so-traditional ways of creating strong marketing and PR for your space.

Kenny Eliason | Work in Progress, owner

Kenny, Owner of Work in Progress coworking space as well as Founder of NeONBRAND, a digital marketing service provider, thrives with technology, and understanding the working of things is what he does best. He is skilled in search engine optimization (SEO), social media management (SMM), website development, and is a self-taught programmer now able to build full web applications.

Week 10
Community development and pre-selling your space

313/19, 9am MST

Building strong rapport and relationships with other organizations is one of the most important things your organization can do. In addition to creating more buzz through the community you’ll build, these relationships also provide public sentiment and goodwill that can be beneficial for a variety of purposes.

Koleby Margoles | Community Manager, Catalyst

Koleby Margoles is the Community Manager for Catalyst located in Denver, CO. Located in the River North District (RiNo) of Denver, Catalyst is bringing together private enterprise (startups to Fortune 100), government, academic and non-profit organizations with healthcare providers and payers to accelerate innovation and drive real, lasting change within the healthcare industry. Koleby brings a history of co-working space knowledge from her time as an early employee of Galvanize, Inc. Her background includes event management, facilities management, operations, sales and community management. Working with entrepreneurs is a passion of hers and she is excited to be cultivating the community at Catalyst.