School of Coworking: Founders – Spring 2019
Introduction – Finding Your WHY
4/24/2019, 9am MST
Are you telling your best story? If you are focused on what you’re doing instead of why you’re doing it, you’re leaving a lot on the table. People are inspired by vision and creating a compelling story around why you do what you do can mean the difference between succeeding and merely existing.
Brian Watson | Proximity, Director of Community Development & Co-Founder
Brian Watson is an entrepreneur, connector, and community developer. Brian has been starting and running businesses since he was 17 and believes that entrepreneurship is the greatest tool we have to positively impact our communities. His startup, Proximity, strives to help connect the world’s mobile workforce through an innovative combination of hardware and software that manages coworking spaces across the world.
Business Model Canvas
5/1/2019, 9am MST
A good business model can mean the difference between success and failure, but they take a lot of time to build. The Business Model Canvas is a powerful tool that will allow you to build out your business model in just a couple of hours. For those who have already created a business plan, gain new ideas on how to refine and improve your current plan.
Georgann Jouflas | Colorado Mesa University, Instructor of Business
Georgann Jouflas currently holds the title of Instructor of Business at Colorado Mesa University. She has a demonstrated history of working in the higher education industry and is skilled in nonprofit organizations, event planning, entrepreneurship, strategic planning, and marketing strategy. Her extensive background includes, but is not limited to, working as Product Manager for a Los Angeles software company, actively participating in the operation of her family’s sheep ranching operation and real estate management business, owning her own restaurant/bakery and a restaurant/nightclub, overseeing a small food manufacturing company as CEO, as well as working for the SBDC as Lead Instructor for the Leading Edge Program, a 12-week course helping small business owners with all aspects of running a business and writing a business plan.
5/8/2019, 9am MST
How are you doing financially? How long is it going to be until you break even? How much should you expect to profit from your space? All of these are great questions and can be easily answered by having a strong financial plan in place. We’ll walk through a few simple forms that will help you identify exactly where you are at and what to expect financially from your coworking space.
Joshua Boone | Cova Cowork, COO and Co-Founder
Barred as an Attorney in New York and Washington, D.C., Josh left the corporate life in 2015 to travel the world as a freelance attorney and start a fitness business. After working in over 40 coworking space in 18 countries across 5 continents, Josh found a joy in coworking. He and his wife then connected with Dylan Hoffman and Minji Kim to start Cova Cowork. He now acts as COO and community manager for their first space and their cafe. He is gearing up and excited to expand into their second space in June.
Dylan Hoffman | Cova Cowork, CFO and Co-Founder
Dylan currently lives in Seattle (WA) and comes from a strategy consulting and investment background. He now functions as the co-founder and CFO of Cova Cowork, where he manages financial operations, capital allocation, and investor relations. He also manages growth strategy, as Cova is looking to quickly expand beyond Columbus (OH).
Identifying Your Target Market
5/15/2019, 9am MST
Every coworking space is different, and that’s the best part about our industry! Your uniqueness allows you to attract a specific type of customer. Learn to identify your ideal customers and build service offerings specifically around their needs.
Aaron Landau | EVO3 Workspace, Founder & Managing Director
Aaron Landau, a self-described knowledge hound, is the Managing Director of EVO3 Workspace, a tech-heavy coworking space located in Frisco, Colorado. He’s also the Managing Partner of CodeBeetle, which provides coding classes aimed at training and growing the “pool” of individuals interested in technology-related careers. His experience in the coworking industry and tech industry as a whole, has given him a great deal of knowledge when it comes to defining and going after your target market.
Navigating Leases and Real Estate
5/22/19, 9am MST
Few things are as important to your continued success and viability as your lease agreement. Learn various ways to structure your lease agreement, how to creatively lease a space without any upfront capital, as well as helpful insights about the real estate industry as a whole.
Brian Bray | Bray Real Estate, Managing Broker
Born and raised in western Colorado, Brian Bray is a fourth-generation Bray working in the family’s real estate brokerage which was founded by his great-grandfather, Sherman Bray, in 1946. Brian brings to the table a vast working knowledge of Real Estate and the trusted name that has become the premier real estate firm of western Colorado. Working for Bray since 2004, Brian has sold residential homes, Farm and Ranch and now manages the Commercial Division.
When Brian is not working he enjoys recreating in the high country of the Rocky Mountains. Whether it is sitting at 13,000’ watching some bighorn sheep or calling in a large bull elk during the rut, Brian won’t miss an opportunity to be hunting the vast expanse of the Rocky Mountain country.
Finding a Community Manager
5/29/19, 9am MST
Join one of the industry’s top-performing community managers and a coworking space owner/operator in an informational and inspirational panel. Discover what it takes to be a successful community manager and what roles they take on in their space.
Nina Khosravi | Forty45 Coworking, Community Manager
Nina graduated from CSU with a Communications Studies Degree and spent her early career developing her skill set in sales and marketing. Her true passion for building community eventually became her main focus which led her to HM Capital and her role as the Director of Community. Nina overseas HM Capital’s two largest Mixed-Use Developments; Block Forty45 and Park Hill Commons. A lot of Nina’s time is spent managing Forty45 Coworking which is inside of Block Forty45. She handles all lead generation, marketing, sales (tours), leasing, property management and community engagement for the space.
Zak Griffith | Desktop Coworking Community Manager, Founder
Zak is a licensed realtor in the state of Georgia and got into coworking by total accident. Born out of his own real estate company’s office space needs, he started Desktop Coworking Community in Kennesaw, a suburban city just outside of Atlanta. The unique combination of membership coworking space and public coffee shop space has put a whole new twist on the coworking industry. Over the past 18 months, Desktop has begun to change the way the suburban entrepreneurs, freelancers, and work-from-homers get work done.
Space Design, Buildout, and Features
6/5/19, 9am MST
We all want our space to be beautiful, functional and inviting. Learn about the most important things you can do to create an environment that people want to work in. For those who already have their space built out, learn unique ways to make changes, improvements, and updates to your space that will thrill your members!
Veronica Littleton | Knoll Inc, Architecture & Design Manager
As Knoll’s Architecture & Design Manager for Colorado & Wyoming, Veronica works hand in hand with project teams to strategically address today’s themes in the workplace such as Hospitality, Supporting Individuals and Teams, Flexibility and Well-Being. With seven years in the furniture industry working for both the distribution and manufacturing side of the business, she is passionate about using modern design to connect people to their work, their lives and their world. Having grown up in Colorado, Veronica’s hobbies include all outdoor activities, sports, going to the movies and enjoying time with her friends and family. She resides in Denver with her Husband, dog, and two children.
Programming and Events
6/12/19, 9am MST
Coworking is about the community you build inside and outside your walls. Most often, your community develops around the events you produce in your space. Learn what makes a great event and hear about the kinds of events and programs that have been successful in a top-performing coworking space.
Cat Wile | Wayfinder Co-op, Director of Events
Cat is a founding board member of Wayfinder Co-op, a cooperative coworking space for the outdoor industry in Denver. As the Director of Events, she designs and manages the systems and processes for a premiere event space and brings in events to build membership. She is the founder and owner of Forlulu Events, an outdoor industry focused event company committed to creating events that give back and create with positive social impact. When not spending every waking hour building two companies, she can be found chasing whitewater, talking incessantly about her love of New Zealand, and booking last minute plane tickets to an international destination.
Marketing and PR
6/19/19, 9am MST
Creating strong, top-of-mind awareness within your community is an important factor for keeping your space filled. We’ll give you some traditional and not-so-traditional ways of creating strong marketing and PR for your space.
Tiffany Anton | The Biz Foundry, Director of Engagement & Outreach
Tiffany Anton is a former high school teacher turned stay-at-home-mom. She quickly decided that she has a heart for volunteering and got involved with children’s projects throughout her hometown in Tennessee. Through her volunteer efforts, she was hired on as Director of Marketing at the children’s museum and eventually became connected with The Biz Foundry, the local entrepreneur center, and coworking space. She started as the marketing manager in 2017 and helped to release their first magazine, Start Here. She works to help area entrepreneurs make connections through workshops, happy hours and business courses. She works with other entrepreneur centers across the state to help grow the overall ecosystem in the region. In 2018, she was hired on full time as the Director of Engagement & Outreach.
Pre-Sales and Building Your Pipeline
6/26/19, 9am MST
Do you have a strong sales process? Learn the importance of building a system that helps you reach your goals and keeps your space full at all times. Not open yet? We’ll also give you tips on how to pre-sell your space before opening day!
Koleby Margoles | Catalyst HTI, Community Manager
Koleby Margoles is the Community Manager for Catalyst located in Denver, CO. Located in the River North District (RiNo) of Denver, Catalyst is bringing together private enterprise (startups to Fortune 100), government, academic and non-profit organizations with healthcare providers and payers to accelerate innovation and drive real, lasting change within the healthcare industry. Koleby brings a history of co-working space knowledge from her time as an early employee of Galvanize, Inc. Her background includes event management, facilities management, operations, sales and community management. Working with entrepreneurs is a passion of hers and she is excited to be cultivating the community at Catalyst.